In recent news, the Louvre museum has developed digital content, as well as multimedia design in partnership with Dai Nippon Printing (DNP), who conceptualize immersion devices and audio guides tested and exhibited at the museum lab site in Tokyo.
Those on Private Louvre museum tour can now learn about Spanish masterpieces and Egyptian antiquities through the immersion devices of DNP. Select exhibits developed in Tokyo were used in Paris’s Louvre Museum exclusively and tourists filled out feedback forms to aid the concept and its future developments. This is being done to help tourists appreciate paintings and sculptures through a different perspective altogether.
At the center of the museum lab is ‘meditation’, which Louvre defines as the “full range of tools and resources used to forge a relationship between the visitor and a work of art”. Some of the technologies that DNP experiments with include augmented reality tools and digital displays.
Louvre DNP Museum Lab is a pact between Musee du Louvre and Dai Nippon Printing. Initially, the pact between the two was to stage two exhibits over a three-year period starting from 2006.
From October 2006 and until March 2007, the Louvre DNP Museum Lab in Tokyo unleashed the “First Presentation” on “Un Carabinier”, The Master and his Horse by Théodore Géricault. The French Painter’s 101 x 85 cm oil canvas is one of the highlights of private Louvre museum tour in Paris, but those in Tokyo were also able to see the portrait and learn about Géricault through the personal data assistant displays of DNP.
Participants were given a ticket mounted with an electronic tag having a micro chip to orient the painting and learn about Théodore Géricault. For this concept, the content has been developed under the supervision of the department of paintings, Louvre Museum.
The Louvre – DNP Museum Lab fourth presentation discussed about “Susa City and its ceramics in the first centuries of Islam” in 2008. Musée du Louvre and DNP concept has developed this concept to outreach art museums, using digital displays, and educate visitors.
Recently, the British Museum in London also embraced augmented reality and displayed games that make tourists think out-of-the-box and find the hidden antiquities in the museum. It seems as if Paris is not far behind in implementing augmented reality in its world-renowned museums.